WORK 01
Tiktok
A viral moment
Responsibilities and achievements
Grew following from 50 followers to over 2000
Met goal of increasing awareness
WORK 02
Emailing Impact
A year end email sharing Green Fools contribution to the community
Responsibilities and achievements
Fostered a greater understanding of the scope of what Green Fools does
Built trust with our audience resulting in this very nice quote from an email “You are making a world of difference in the community and it is much appreciated.”
48% open rate
WORK 03
Try A Class Day
A free class that converts
Responsibilities and achievements
Used paid social, press, UGC, and more to promote a free class that allows students to experience circus before they commit to a class
Running a class, rather than participating in All Sport One Day, increased our conversion rate by over 1300%
WORK 04
Stilt Waking Sandy
A 79 year old on stilts
Responsibilities and achievements
Facilitated stilt walking lesson within the three days that Dean (the stilt walking instructor) was in Edmonton
Repurposed footage into both long and short form content
Edited footage to showcase Sandy’s incredible personality
WORK 05
Shit Happens
An original solo show about Ulcerative Colitis.
Responsibilities and achievements
Acquired $19k in grants from Calgary Arts Development and Canada Council for the Arts
Managed a team of 13 artists to execute a 50 minute workshop production
WORK 06
Gluten Free YYC
A docu-series about gluten free restaurants and bakeries in Calgary, AB. Coming Late Summer 2023.
Responsibilities and achievements
Acquired $10k grant from Storyhive including film producing training and distribution on Telus Optik
Connected with seven businesses to provide a dedicated episode
Interviewed business owners and people living with celiac disease to spread awareness
Maggie MacKenzie 